Sunday, January 10, 2010

You Don't Have to Create to be Creative

Pez was originally a Viennese mint, marketed to adults as an alternative to smoking. In fact, the stemmed dispenser was designed to look like a cigarette lighter. When the idea emerged to repackage the candy for children, company exec Allina had to persuade the conservative, European home office that the change would make sense.

Pez historian (now there's a job!) David Welch told The New York Times that no one really knows exactly whose idea it was to put heads on Pez dispensers. However, Welch shared, "The idea came from the United States. And for the idea to have come out of the United States and made it to Austria where it could be approved, Allina was the only guy who could have made that happen."

So whether Allina actually envisioned a Santa head on a stack of peppermints, we'll never know. But he was the one to enable the creative move, to actually make it happen, and in the end, is credited with making the now multi-million dollar industry come to life. Not a bad legacy.

Speaking of legacy, it is worth noting one other thing these three men had in common. They all lived long lives: Pez's Allina passed away at 87. Gumby animator Clokey died at 88; and Morrison, Frisbee's father, died at 90. They left behind not only their respective innovations, but also buckets of inspiration for the creative spirit in all of us.

Where do you find your innovation inspiration--at work, outdoors, or at home in your garage? From music, TV, or a stroll through the mall? Who inspires you most--people you know well, or people you've only known from afar?

1 comment:

  1. You'd think that if you were a master of something as creative, as inventive, as FUN as any of these three playthings, that you probably lived a charmed life. But that was far from the truth:

    • Clokey was sent to live in a children home when his mom's new husband rejected him after his natural father died in a car accident.

    • Allina's family perished in concentration camps in the 40s, leaving him as the sole survivor.

    • Morrison, a WWII pilot, was shot down and spent 48 days as a prisoner of war in Stalag 13.

    Those setbacks didn't get in their way--in fact, they may have led to even greater creativity and innovation. For example, Morison's aeronautic skills helped him refine his original flying disc. The abandoned Clokey was eventually adopted by a well-known composer who introduced him to an artistic life that certainly led him to pick up a handful of clay

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